An honest, long lasting partnership, which is always rejuvenating itself with the objectivity and the excitement of the first day and which is focused on creating added value is the essential nature of Unite Communications’ business philosophy. This philosophy is rewarded by the most valuable prize with the business partnerships with Lycra® since1999, with Desa since 2000, with Danone and Unilever since 2000, and with Starbucks Coffee since 2003.

10 companies in the client portfolio of Unite Communications are appreciated for performance in ‘Turkey’s Top 500 Industrial Enterprises 2010’ issued by Istanbul Chamber of Industry (ISO).

Unilever, the world’s leading company in Fast Moving Consumer Goods sector, ranked 16th like the previous year. AKSA, making a quantum leap on the carbon fiber production, ascended 2 rows to 31th row in the list.

Leading global supplier of technology and services, Bosch Group’s biggest investment in Turkey Bosch Industry Inc. ranked 40th and Bosch Thermotechnique Inc ranked 166th in the list.

Turkey's leading cement producer Akçansa is in the 60th row, the leader of pharmaceuticals Abdi Ibrahim which will celebrate the 100th anniversary of its foundation in 2012 ascended 10 rows to 101th row.

Being the leader of Turkish corrugated packaging market Mondi Tire Kutsan ranked 180th row, entering the previous year’s list in the 283th row Unipro had a significant success and ascended to 229th row.

Akkök Group companies; Akenerji is in the 274th row and Ak-Kim is in the 319th row in the list.



With its expertise in public affairs and state relations, macroeconomic, social and politic perspective, competition analysis and investment possibilities, Unite Communications takes an active role in the communication for the global economy during their visits to Turkey. Unilever CEO Antony Burgmans, Oracle CEO Charles Philips, Starbucks Coffee President Howard Schultz, Intel President Craig Barrett, HSBC Holdings plc Group Chairman CEO Sir John Bond (former), Invista Apparel President Dave Trerotola, The Body Shop Honorary Chairperson Anita Roddick (deceased) are, among others, leaders for whom Unite Communications has provided communication program services.




Apart from and beyond the business and sectoral expertise, Unite Communications has always been the partner in demand for Initial Public Offerings owing to its being on top of things when it comes to knowledge on the dynamics, regulations and terminology of the Capital Markets Board. Unite Communications has carried out the process with its exceptional service quality and excellence, as well as well-planned, efficiently executed communication programs for the initial public offerings of Besiktas Football Investments Co., Desa and Turkish Economy Bank.







Starbucks Coffee’s Turkish market launch in 2003 does not only mark a special milestone for Unite Communications; but also holds the honor of being the most successful market launch for Starbucks Coffee European operations in terms of brand positioning and perception management, judged by the international criteria on planning execution and target acquirement.

Since 2002, Unite Communications carries out Unilever Turkey’s communications activities around the company’s “Path to Growth” strategy and subsequently its “to add vitality to life” mission. Unilever has defined for its communications a clear and proactive strategy that goes along with the company’s good, socially responsible and sensitive corporate citizen attitude; and has given all aspects of communications to Unite Communications.


When OMO has decided to shape and to follow its communication strategy under its “Dirt is Good” philosophy, it has initiated a program that would change the conventional structure of detergents communication. Collaboration with prominent public opinion leaders was needed in order to communicate all aspects of the “Dirt is Good” philosophy to the society. The SporOMO Children’s Fest was born from this initiative, with the purpose of establishing a face-to-face, convincing contact with the consumer. It has achieved its goals as it reached and touched over 1 million children and parents in 21 cities under Unite Communications’ coordination for over a period of three years. When the Dirt is Good was presented as one of the success stories in creating brand value during the Marka 2006 Brand Conference, Unite Communications was there to share the pride and joy with other members of the OMO family, each of whom made their unique contributions in achieving this success.


Silkar Turizm, the innovative leader of Turkish tourism industry combined its activities in leisure, culture, congress and golf tourism under a new corporate identity and restructured its investments with the LykiaGroup brand. Taking an active role in development of this strategy that is boosted by the LykiaWorld heritage as well as Turkey’s wealth in cultural and historical values, Unite Communications continues to provide consultancy for its communications planning and implementation.


Unite Communications developed and executed breakthrough communications projects for Pepsi between 2005 and 2006. The launch of Pepsi “Thin belly” bottle in summer 2005 was followed by the launch activities of Pepsi Blue, Pepsi Gold and Pepsi Music Platform; and the Pepsi Sezen Aksu - Hepsi Summer Concerts in 2006. Simultaneously, Unite Communications has developed the “Value for Youth” corporate social responsibility theme for the project "Social Progress for Youth," implemented by the Southeastern Anatolian Project (GAP) Regional Development Administration with Pepsi’s support; taking an active role in the project’s communications prospect.


Unite Communications provided communications consultancy services for Intel between 2000 and 2006. During this period many projects were developed and executed, aiming at various target groups from various social layers. Among these, one has a very special place: “The Women & IT Day” social project, aiming to create equal opportunities for women in terms of techology and computer literacy. Held in joint leadership by Intel and women’s foundation KA.DER, the Women & IT has become one of the most efficient social initiatives since it’s inception in March 30th, 2005.


Unite Communications first outburst in the early days of the company’s foundation is the Turkish market launch of Mitsubishi Carisma in 1998. The Unite Communications approach to planning and brand positioning, as well as its executional excellence in this project that was also marking Mistubishi’s re-launch in Turkish market with Sabanci Group endorsement after the Japanese car maker’s pulling off from the country in 1994, establishes a reference case study in various literary sources of Integrated Marketing Communications.


Danone Turkey, who invested in Turkey over 500 YTL since 1997 deployed the latest technologies for the opening of its Luleburgaz Plant. The opening ceremony was held in the presence of Mr. Recep Tayyip Erdo?an, Prime Minister of the Turkish Republic, in Ciragan Palace Kempinski Hotel in Istanbul, via live satellite link under Unite Communications administration.


The launch of Danone Activia in 2005 marks not only the opening of the functional food market in Turkey, but also the birth of special communications strategies and activities suited to the needs of the market. As the provider of these initial strategies and activities, Unite Communications continues to improve its expertise on this field.


Knorr, the biggest food brand of Unilever and the leader of its market in Turkey, placed the natural composition of its products into the center of the brand’s open and transparent communications with its consumers. Unite Communications’ expertise helped the brand in the implementation of this strategy with “From Nature To Your Table” motto, using a carefully planned and implemented communication management program in paralel with the values of the brand.

Unite Communications provides integrated marketing communications services for Teflon® brand since 1999. Those services cover all aspects in that field; from planning to implementation, from advertising design to media buying, from direct marketing activities to corporate social responsability campaigns.


Turkey’s leading cement producer Akçansa, a joint venture between the Sabanci Group and HeidelbergCement, undertakes important social responsibility initiatives, being the “most admired company in the industry” for the sixth consecutive year. These initiatives vary from sponsorship in cultural activities or sports; implementation of state-of-the-art techonolgies for environment protection and the building of a modern school complex that accomodates up to fifteen hundred students. Unite Communications share this undertaking with communications projects.


Unite Communications take a special pride in taking its active role as a communications consultant in the social responsibility projects of its clients. These projects include; Danone "Smiling Future Kindergardens", Danone "Nations Cup”, Intel "Teach the Future”, Domestos "Uncle Vitamin Versus the Microbes”, HSBC "Support for the Youth ", Lycra® "Fashion Targets Breast Cancer", Starbucks "Adopted Schools", The Body Shop "Stop Domestic Violence”.